Pure Order, featuring emcees God’s Gift and Nemesis, captures the purest form of hip hop in its recent single, “New World.” The fresh single features a harmonious blend of spoken word and pure hip hop. Blending brilliant lyricism with intricate hooks, Pure Order seeks to elevate hip hop and hip-hop artists around the world.
Since its inception, Pure Order, based in California, has been creating music with purpose. God’s Gift began developing music that focuses on pure hip hop and lyricism in the early 1990s. Nemesis joined him in 2014 for a feature on his album with DJ Shag, “Valkyrie,” and the duo has been producing quality hip hop ever since.
“New World” is a high-energy hip-hop anthem that reflects on the current state of hip hop. “It’s not about throwing shade on everyone’s personal expression (I give it up to all artists!) but I feel that we should always keep elevating as emcees,” explains God’s Gift. “DJs, breakdancers, graffiti artists… they all keep elevating their art and doing crazier things with their art. Whereas in mainstream hip hop, people aren’t elevating their art or writing something new and different. It’s the same old ‘I got more money, I got more guns, more of everything than you’—that’s the constant message they’re putting out. We like to come with different concepts.”
Before writing “New World,” God’s Gift and Nemesis got together to discuss the concept. “Our different ideas flowed during these discussions,” shares God’s Gift on the process. From there, they developed their individual verses, and then Nemesis took over the arrangement portion. “She really is the mastermind when it comes to the arrangement of our songs,” adds God’s Gift. Nemesis chimes in, “I’m happy and proud of what we’ve done. It’s a pure form of hip hop—the original style we came to love.”
To focus on her art, Nemesis turns to meditation daily. “I go into what matters most in meditation. When I let it in and personalize it, it lights a fire to speak the truth. There’s a solution to every problem we go through daily, and we can process it if we’re humble enough to calm ourselves to think clearly. We can create whatever world we want to from our perception if we focus away from what we’re told to think and actually think for ourselves.”
God’s Gift is aligned with Nemesis’ pursuit of truth and clarity. “He already had the concept of Pure Order long before he met me,” explains Nemesis. “He was looking for an emcee that could fit pure, unadulterated hip hop without trying to prove something or be flashy or degrading to our community.”
Together, God’s Gift and Nemesis are focused on uplifting and honoring artists instead of competing or dragging each other down. “If you have pure hip hop skills, you should be trading notes, not battling. Admire each others’ styles and elevate each other,” emphasizes Nemesis. After all, that’s how God’s Gift and Nemesis came together. Through the fusion of their contrasting styles, they created a harmonious sound of their own. God’s Gift, “just heavily poetic” from a young age, and Nemesis, introspective and the “unconquerable one,” help elevate hip hop together.
Pure Order is looking forward to a productive 2023, with an EP and some solo projects to come. “I’d love for people to fall back in love with hip hop after listening to our single,” tells Nemesis. “I want them to remember what felt good about hip hop when those of us who love it started loving it.” As for God’s Gift, he can’t stress enough the importance of supporting the independent artists you love. “If you like this style of hip hop, please listen to the rest of our catalogue and support us in any way you feel moved to. Supporting your favorite independent artist helps us continue to put our music out there so you can hear it.”
Make sure to stay connected to Pure Order on all platforms for new music, videos, and social posts.